 You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place. |
| The secret of long life is double careers. One to about age sixty, then another for the next thirty years. |
| I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive. |
| If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising. |
| The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying. |
| There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs. |
| The best ideas come as jokes. Make your thinking as funny as possible. |
| Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped. |
| Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product. |
| I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years. |
| Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible. |
| Every advertisement should be thought of as a contribution to the complex symbol which is the brand image. |
| Advertising reflects the mores of society, but it does not influence them. |
