 How I say it has as much of an impact on what people think of me as what I say. |
| When I started in this business, everybody said the Democrats were the better communicators because they sounded like social workers, and Republicans were awful because they sounded like morticians. In some cases. they actually dressed like morticians. |
| People like me have to have the discipline only to work for clients, corporations, political people, products, services, networks that we believe in and we want to see succeed. |
| Traditional market researchers are cold and calculating and scientific. |
| Words can sometimes be used to confuse, but it's up to the practitioners of the study of language to apply them for good and not for evil. It is just like fire; fire can heat your house or burn it down. |
| It's all emotion. But there's nothing wrong with emotion. When we are in love, we are not rational; we are emotional. When we are on vacation, we are not rational; we are emotional. |
| One of the things that you have trouble with politicians, particularly in Washington, is when you get mad at them and you can't touch them; you can't punch them; you can't yell at them. |
| Republicans use think tanks to come up with a lot of their messages. The think tanks are the single worst, most undisciplined example of communication I've ever seen. |
| A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth. |
| The way you communicate an idea is different than the way you communicate a product. |
| We decide based on how people look; we decide based on how people sound; we decide based on how people are dressed. We decide based on their passion. |
| Sound science must be our guide in choosing which problems to tackle and how to approach them. |
| Some people call it global warming; some people call it climate change. What is the difference? |
| There are people still in the Republican Party that I believe practice the communication of anger, of disappointment, of regret, of pain, of sorrow, of suffering. That's not what the American people want to hear. |
| Ideology and communication more often than not run into each other rather than complement each other. Principle and communication work together. Ideology and communication often work apart. |
| What matters most in politics is personality. It's not issues; it's not image. It's who you are and what you represent. |
| The fundamental problem for Republicans when it comes to the environment is that whatever you say is viewed through the prism of suspicion. |
| Preserving parks and open spaces is a winner because it doesn't need to be explained to everyday Americans. |
| I don't understand why people whose entire lives or their corporate success depends on communication, and yet they are led on occasion by CEOs who cannot talk their way out of a paper bag and don't care to. |
| There's a problem with political polling in that you have so much pressure to do what your client wants you to do and say what your client wants you to say. I've never felt that pressure. I am independent of the political parties. |
