 If you do build a great experience, customers tell each other about that. Word of mouth is very powerful. |
| A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. |
| We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better. |
| There are two kinds of companies, those that work to try to charge more and those that work to charge less. We will be the second. |
| What's dangerous is not to evolve. |
| Amazon.com strives to be the e-commerce destination where consumers can find and discover anything they want to buy online. |
| We expect all our businesses to have a positive impact on our top and bottom lines. Profitability is very important to us or we wouldn't be in this business. |
| What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming. |
| There are two ways to extend a business. Take inventory of what you're good at and extend out from your skills. Or determine what your customers need and work backward, even if it requires learning new skills. Kindle is an example of working backward. |
