It's a growing trend. Viewers are our customers, but so are advertisers. And advertisers want different ways to reach our viewers. |
I've said this forever - I've always believed the Today show is more than the sum of its parts. |
Michael Jackson is the ultimate traffic accident. People can't take their eyes off him. |
It is a significant acknowledgment that the way people are watching television is changing and the model is quickly changing. |
People are looking for original content in many different places, as are advertisers. This takes us into a whole new ballgame. |
More traffic means more advertising dollars. |