FAMOUS QUOTES MENU
» Famous Quotes Home » Quote Topics » Author Nationalities » Author Types » Popular Searches
|
Leo Bogart Quotes
Page 1 of 1Leo Bogart
1921 - October 15, 2005
Nationality: American
Category: Sociologist
Subcategory: American Sociologist
| Leo Bogart was an American sociologist, media and marketing expert.
Bogart became a U.S. Army Intelligence officer in World War II and after the war engaged himself in the new communications sciences. During the 1960s, Bogart was among the first to analyze the declines in newspapers' readerships, television news viewerships, and radio news listenerships. He criticized the print media industry lack of marketing analysis to stop the trend.
Author of more than a dozen books and hundreds of articles, Bogart was best known for scientific analysis on the editorial content of newspapers, magazines, and television and relating the results to readership and viewership. He wrote a column for Presstime Magazine for many years.
He served as the executive vice president and general manager of the Newspaper Advertising Bureau; taught marketing at New York University, Columbia University and the Illinois Institute of Technology; and was a senior fellow at the Center for Media Studies at Columbia and a Fulbright research fellow in France.
Bogart served as president of the American Association of Public Opinion Research (AAPOR) and also the World Association of Public Opinion Research (WAPOR). He was an advocate for journalists to better understand the opinion polls the media are using.[2]
At the time of his death in 2005, Bogart was a director and senior consultant for Innovation, an international media consulting firm, and wrote a column for Presstime, the magazine of the Newspaper Association of America. |  The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its success; it is in the realm of myth, to which measurements cannot apply. | | Advertisements may be evaluated scientifically; they cannot be created scientifically. | | In my opinion, fun is what makes advertising successful. |
|
|
|
|
