 The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships. |
| Too many ads that try not to go over the reader's head end up beneath his notice. |
| The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line. |
| Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business. |
| The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders. Topics: Business |
| Whether or not the standard of living made possible by mass production and in turn by mass circulation, is supported by and filled with the work of us hucksters, I guess is something that only history can decide. |
| If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks. |
| The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself. |
| To swear off making mistakes is very easy. All you have to do is swear off having ideas. |
| I have learned that it is far easier to write a speech about good advertising than it is to write a good ad. |
| I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think. |
| Fun without sell gets nowhere but sell without fun tends to become obnoxious. |
| I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death. |
| Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't do very well in advertising. |
