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Norman Lear Quotes
Page 2 of 2Norman Lear
July 27, 1922 -
Nationality: American
Category: Producer
Subcategory: American Producer
|  We are a country of excess. So it's not the violence, per se, but the exacerbation and constant repetition. | | Originally, with all the shows, we went looking for belly laughs. | | The trafficking of sex and violence is comes after the demand for ratings. | | You're in the business - when you're a writer, producer, director - to get ratings. | | It crossed our minds early on that the more an audience cared - we were working before, on average, 240, live people. If you could get them caring - the more they cared, the harder they laughed. | | Life is made up of small pleasures. Happiness is made up of those tiny successes. The big ones come too infrequently. And if you don't collect all these tiny successes, the big ones don't really mean anything. | | I think the greater responsibility, in terms of morality, is where leadership begins. | | In the area we're discussing, leadership begins on Madison Avenue, on the desks and in the offices of people who spend hundreds of millions of dollars buying what will get them ratings. | | Granted, the writers, directors, producers, and that community make a great deal of money. But they might be choosing to do a whole lot of other things for the living they make. |
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