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Paul Rand Quotes

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Paul Rand
August 15, 1914 - November 26, 1996
Nationality: American
Category: Designer
Subcategory: American Designer

Providing, meaning to a mass of unrelated needs, ideas, words and pictures - it is the designer's job to select and fit this material together and make it interesting.


Design is everything. Everything!


Simplicity is not the goal. It is the by-product of a good idea and modest expectations.


Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.


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