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Ruth Handler Quotes


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Ruth Handler
November 4, 1916 - April 27, 2002
Nationality: American
Category: Businessman
Subcategory: American Businessman

I wasn't a financial pro, and I paid the price.

   

I did not think this doll could ever be this huge.

   

They were using the dolls to project their dreams of their own futures as adult women.

   

It took us three years to even come close to catching up with the demand a little bit.

   

We didn't know how to run a business, but we had dreams and talent.

   

I thought the Barbie doll would always be successful.

   

Television speeded everything up.

   

Through their play Barbara imagined their lives as adults. They used the dolls to reflect the adult world around them. They would sit and carry on conversations, making the dolls real people.

   

It's the degree of success and the length of time that is amazing.

   

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