 The culture industry not so much adapts to the reactions of its customers as it counterfeits them. |
| True thoughts are those alone which do not understand themselves. |
| Life has become the ideology of its own absence. |
| He who has laughter on his side has no need of proof. |
| Quality is decided by the depth at which the work incorporates the alternatives within itself, and so masters them. |
| Because thought has by now been perverted into the solving of assigned problems, even what is not assigned is processed like a problem. |
| A pencil and rubber are of more use to thought than a battalion of assistants. To happiness the same applies as to truth: one does not have it, but is in it. |
| He who matures early lives in anticipation. |
| Thinking no longer means anymore than checking at each moment whether one can indeed think. |
| In his state of complete powerlessness the individual perceives the time he has left to live as a brief reprieve. |
| History does not merely touch on language, but takes place in it. |
| Anti-Semitism is the rumour about the Jews. |
| Not only is the self entwined in society; it owes society its existence in the most literal sense. |
| He who stands aloof runs the risk of believing himself better than others and misusing his critique of society as an ideology for his private interest. |
| Tact is the discrimination of differences. It consists in conscious deviations. |
| The joke of our time is the suicide of intention. |
| In the age of the individual's liquidation, the question of individuality must be raised anew. |
| There is no love that is not an echo. Topics: Love |
| The almost insoluble task is to let neither the power of others, nor our own powerlessness, stupefy us. |
| When all actions are mathematically calculated, they also take on a stupid quality. |
