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William Bernbach Quotes

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William Bernbach
August 13, 1911 - October 2, 1982
Nationality: American
Category: Businessman
Subcategory: American Businessman

It is insight into human nature that is the key to the communicator's skill. For whereas the writer is concerned with what he puts into his writings, the communicator is concerned with what the reader gets out of it. He therefore becomes a student of how people read or listen.


Nobody counts the number of ads you run; they just remember the impression you make.


If your advertising goes unnoticed, everything else is academic.


In communications, familiarity breeds apathy.


Because an appeal makes logical sense is no guarantee that it will work.


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