 Basically the children who watch it just see the little characters they love, and so they're not discerning about whether it looks great or it's a great story or anything. |
| The marketing department is really an important part of getting an animated film to work. If the people running it are used to selling live action films and the hard rock music and the sex and all those things... Anything outside that, they just don't know what to do with it. |
| We'd love to do Space Ace 3D. It has a lot of potential. But, it is really up to the publishers. |
| The studios will go wherever they smell money. It's like sharks to the blood. |
| I cannot explain why they made that sequel to Secret of NIMH. Because they claim that it the original didn't make money, so what was the enthusiasm to make a sequel? |
| The only one that seems to be able to hold the business is Disney. They do it is because they have a fabulous philosophy about marketing- but even they wavered. |
| You just can't keep pouring money down an endless hole and never recoup any of it. It's got to be a business. |
| It's whatever sells; it's the business of it. |
| Shelf-life for a regular video game usually is about three to five years, and that's it. |
| We started getting the script to different people and we were in the business of trying to fund it so we could get it off and running, and all the characters and sets designed and everything. |
| I'm also very pleased that we were able to include a full orchestrated score for Dragon's Lair 3D. The 40 different music pieces blend with the action to make you feel more a part of the whole adventure. |
| If you look at the game and everything, it's not quite like looking at an animated film, because that's total character. This, this is really movement, but it's got funny little things if you look for the humor. They're actually getting to the character. |
| I prefer that animation reach into places where live action doesn't go, and it seems like all of animation nowadays is trying to go where live action is. |
| I think the work that they do and the style of 3D graphics is absolutely fabulous and I think it's a great brush to use for some stories. And there are other brushes that I think are exclusive to a different kind of story. |
| How can you have a director that doesn't go to work with the crew every day and talk to them? |
