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Donald Norman Quotes

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Donald Norman
Nationality: American
Category: Scientist
Subcategory: American Scientist

Am I an Apple bigot? No. I can critique their products and their customer service philosophy. But overall, they do better than any other player.


In my opinion, no single design is apt to be optimal for everyone.


I think there is a tendency in science to measure what is measurable and to decide that what you cannot measure must be uninteresting.


If you think the products don't match what you want from a product, don't buy it.


Knowing how people will use something is essential.


A big ethical question is what happens after people stop using the device. Does it degrade the environment? Could it have been designed so it would actually be good for the environment?


We expert teachers know that motivation and emotional impact are what matter.


Readers always seem to think that the author has some control over the design of their books.


Our information lives will be better served when we are free to get to our information from wherever we are, with any device available.


You won't catch me giving clear lectures.


Everyday people are not very good designers.


Sure, one can always get the students to relax and be happy - entertained, but although being laid back and relax can also lead to creativity, mostly it means that nothing much gets done.


It is relatively easy to design for the perfect cases, when everything goes right, or when all the information required is available in proper format.


And to get real work experience, you need a job, and most jobs will require you to have had either real work experience or a graduate degree.


Scientists are always skeptics.


I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of simplicity, elegance, size, battery life, and function.


Also note that invariably when we design something that can be used by those with disabilities, we often make it better for everyone.


The problem with emotion was that it was clearly something important, but-at least according to the old philosophy-it was something to overcome.


User-centered design means working with your users all throughout the project.


Beauty and brains, pleasure and usability - they should go hand in hand.


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