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Donald Norman Quotes


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Donald Norman
Nationality: American
Category: Scientist
Subcategory: American Scientist

To me, error analysis is the sweet spot for improvement.

   

Market segmentation s a natural result of the vast differences among people.

   

So what does a good teacher do? Create tension - but just the right amount.

   

I've been looking at the iPod- the Apple iPod. One of the interesting things about the iPod, one of the things that people love most about it is not the technology; it's the box it comes in.

   

Isn't one of your first exercises in learning how to communicate to write a description of how to tie your shoelaces? The point being that it's basically impossible to use text to show that.

   

I believe that robots should only have faces if they truly need them.

   

I prefer design by experts - by people who know what they are doing.

   

AS for all those mistakes I make - they are on purpose - to teach you how to deal with them.

   

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